THREATS AND PERSPECTIVES – NEUROMARKETING IN THE CONTEXT OF SOCIAL ETHICS

Viktoria DAVID

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract Neuromarketing is a field of science that sparks discussions about the boundary between the ethical use of brain response research and manipulation. At the same time, due to its specific nature, it offers a perspective for people with disabilities and the study of their reactions to marketing stimuli [...] Read more.

NEW TECHNOLOGIES AND DVI. DEVELOPMENT PERSPECTIVES AND CHALLENGES IN A RISK SOCIETY

Ewa ZIMNA

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract he article analyses the impact of the development of new technologies on the activities of DVI (Disaster Victim Identification) teams in the context of a risk society. It discusses the evolution of approaches to technological risk assessment with a focus on Ulrich Beck's theory, which highlights the [...] Read more.

SMART VILLAGE AS A CHANCE FOR THE RURAL COMMUNITY – IMPLEMENTATION CONCEPTUALIZATION AND FIRST EXPERIENCES

Justyna Franc-Dąbrowska, Iwona Błaszczak, Nina Drejerska

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract The article verifies the need for research on the implementation of the Smart Village concept in rural areas. An analysis of articles published in Scopus was conducted, in which the key words are "smart village" and "development". The research results indicate that the relatively smaller number of publications [...] Read more.

SATISFACTION AND ORGANIZATIONAL TRUST AMONG POLISH EMPLOYEES

Adam RUDZEWICZ

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract Modern enterprises face a huge challenge, which is building trust and satisfaction among their employees. The aim of the research is to identify the level of organizational trust and employee satisfaction in modern organizations and to determine the differentiation of these two values due to the demographic [...] Read more.

The Unifying Influence of Mass Culture

Marek A. MOTYKA

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract The products of mass culture are able to affect with a force that many recipients are not aware of. Under the influence of appropriately administered content, they create tastes, attitudes, arouse needs, the satisfaction of which is often handled by the authors of the messages disseminating the proposed [...] Read more.

Bnei Baruch Kabbalah As Philosophical Mysticism. Naturalization of the Category of God and Naturalistic Spirituality

Dorota Izabela BRYLLA

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract In Bnei Baruch Kabbalah one does not believe in the Creator, but „attains”, „discovers” him in himself/herself, in the aftermath of experiencing nature and laws that govern it (with one general law: the law of bestowal). It is about the act of immediate feeling what should diversify Kabbalah and religion [...] Read more.

Old Age is the Future. Ageing in Research and Social Practice

Franciszek Kampka

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract This article presents an interpretative framework for the ageing process and its social implications. The subject of reflection is the myths and beliefs about the elderly in the literature and public debate. The analysis of selected concepts and studies allowed for a general characterisation of the [...] Read more.

The Myth of Western Individualism. Consumerism, the Media and the Illusion of Subjectivity

Bogusław DZIADZIA

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract The myth of individualism in Western culture is firmly established, and dramatic changes are not expected in the coming periods. The article talks about how individualism as a value is abused in social influence processes, especially in stimulating consumer needs. The awareness of individualism as a [...] Read more.

At the Intersection of Culture and Business. The Japanese Creative Industry Trough the Example of Kawaii

Marek SOKOŁOWSKI

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract The article presents the Japanese creative industry, recognized as one of the most original in the world. Researchers distinguish within the creative industry such diverse sectors as photography and film, music and advertising, fashion and design, as well as unique cuisine, toys and video games. A strong [...] Read more.

REGIONALISM IN THE ERA OF TRANSFORMATION AN EXAMPLE OF MAZOVIAN – ŁOWICZ REGIONALISM

Marek SIERAKOWSKI

Publication language: Polish

scientific paper

Transformations No. 1(124)2025,  Publication date: 31 March 2025

Abstract The article presents the contemporary meaning of regionalism as a socio-political movement in the context of glocal changes, as well as its practical manifestations in Mazovia, especially in the Łowicz Land. I place the meaning and importance of the social phenomenon of cultural regionalism in the concept [...] Read more.