NEW MARKETING FORMS IN LOCAL INITIATIVE

Karolina DZIWAK

Economy - Marketing: Looking for New Ideas

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 31 October 2021

Abstract The Internet does not constitute a separate communication space any more. Partition between virtual and analogue reality disappears and marketing returns to its initial form of communication. Social media marketing is not a privilage but requirement for effective promotion based and depending not on [...] Read more.

MARKETING – BETWEEN SCYLLA OF EXPECTATIONS AND CHARIBDIS OF INDICTMENTS

Lechosław GARBARSKI

Economy - Marketing: Looking for New Ideas

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 31 October 2021

Abstract During the last few decades, marketing has become a very important concept with a high level of efficiency. It is used by enterprises for commercial purposes and also by many non-for-profit organizations to solve contemporary social problems. Achieved successes inclines one to seek new solutions but [...] Read more.

SOME REFLECTIONS CONNECTED WITH THE PHILOSOPHY OF ECONOMICS

Wiesław SZTUMSKI

Economy - Marketing: Looking for New Ideas

Publication language: Polish

Journal article

#bark

Transformations No. 1-2 (76-77) 2013,  Publication date: 31 October 2021

Abstract This article contains some thoughts on issues located in the philosophy of economics. One issue is the dilemma of whether to distract the economy in the sense of logistics and of multiplication of many small organizations, or to focus it in large organizations - productive, commercial and service complexes [...] Read more.

ANTINOMIES AND CHALLENGES OF THE POLISH TRANSFORMATION

Janusz GOLINOWSKI

Information - Communication - Politics

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract The act of comparing normative aspirations of Poles to democracy with the course of the transformation process, emphasises contradictions and paradoxes associated with the transformation of a political system. The basis of these antinomies is comprised of the thesis of restrained institutional development [...] Read more.

PUBLIC DISCOURSE AS A SUBSTITUTE TO POLITICAL REPRESENTATION – A PARAINSTITUTIONAL DIMENSION OF CONTEMPORARY DEMOCRACY

Wiktor SZEWCZAK

Information - Communication - Politics

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract Representation has been one of the foundations of democratic systems throughout the ages. Since the invention of indirect democracy these two phenomena have been closely related. In the article, a traditional model of political representation is examined, and it is stated that it no longer provides [...] Read more.

DIALECTICS OF THE MAJORITY AND MINORITY

Edward KAROLCZUK

Information - Communication - Politics

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract In the term democracy, there is a contradiction between the businesses of the majority and the minority of citizens. In antagonistic societies, this contradiction took dramatic forms. To solve this problem, officials were drawn, a plural voting system was used, new political institutions came into being [...] Read more.

HOMO WIKIPEDICUS AS AN EXAMPLE OF THE TRANSFORMATION OF ACCESS TO INFORMATION

Magdalena PIŁAT-BORCUCH, Artur BORCUCH

Information - Communication - Politics

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract Contemporary e-mails, blogs, online dictionaries and encyclopedias are very important sources of obtaining information. Information exchange between Internet users is growing exponentially. Social media such as MySpace, YouTube, Facebook and Wikipedia contributed to this phenomenon. In this way, the [...] Read more.

BODY - SPACE - INTERACTIVITY. ABOUT THE USER EXPERIENCE IN KINETIC GAMES

Barbara ORZEŁ

Media in Transition Process

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract The main aim of this article is to determine the influence of kinetic games on the area of new media reality. In the whole history of console games, we can mark a very special moment, that can be called: "the kinetic turn". This milestone has changed the way we thought about the "classical" idea of " [...] Read more.

NEW NEW MEDIA – MULTITASKING – SPACE OF FLOW

Bogdan ZELER

Media in Transition Process

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract This paper is about the problem of the behavior of new new media’s users, using the term proposed by Paul Levinson. This phenomenon is called , by other researchers, social media, Web 2.0 or the art of shielding. Examples of such behavior common in network societies are bloggers activities, Wikipedia [...] Read more.

MEDIA METAPHORS PERCEIVED FROM A LINGUISTIC POINT OF VIEW

Urszula ŻYDEK-BEDNARCZUK

Media in Transition Process

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 30 October 2021

Abstract The object of analysis in this article are media metaphors which appear in contemporary linguistics, cultural and media thought. This analysis is created as a form of models which may be used for inspecting other, new metaphors. The methodology is based on selected elements from cognitive linguistics [...] Read more.