Dostęp otwarty
CREATING A COMPANY’S IDENTITY AND IMAGE IN THE MODERN MARKET - A CONCEPTUAL FRAMEWORK
Karolina PIĘTA1
Transformations of Enterprises: a Conceptual Framework
Język publikacji: angielski
Artykuł w czasopiśmie
Transformacje Nr 3-4 (106-107) 2020, Data publikacji: 17 grudnia 2020r.
Słowa kluczowe: company identity, company image, new technologies
Streszczenie In the article, the author analyses the differences in the perception of the identity and image of the company in the modern market. She defines the differences between the identity and image of the company, shows the problems related to the perception of the identity and image of the company and the differences that occur between them. Next, it discusses the company's identity differentiators and presents the most important components that make up the creation of a positive reception of a given company in relation to the group of recipients and environment. The author draws attention to the main nonvisual elements influencing the company's identity.
Department of Social Theory and Family Sociology, Faculty of Social Sciences of the John Paul II Catholic University of Lublin, Poland
E-mail: Karolina27172@gmail.com