PHILOSOPHICAL SOURCES OF MARSHALL MCLUHAN’S LAWS OF MEDIA: CICERO, FRANCIS BACON AND GIAMBATTISTA VICO

Bartłomiej KNOSALA¹, Aleksandra KUZIOR²

Media

Język publikacji: angielski

Artykuł w czasopiśmie

Transformacje Nr 3-4 (90-91) 2016,  Data publikacji: 20 listopada 2016r.

Artykuł Nr 20161120120059406

Słowa kluczowe: Marshall McLuhan, interconnections of language, senses and cognition, Bacon, Vico, common ground of art, science and technology

Streszczenie The main aim of this article is to point out the philosophical roots of Marshal McLuhan’s thought. The starting point is McLuhan’s last posthumous book entitled Laws of Media. In this book, McLuhan openly points to the intellectual tradition, which he feels part of and which he creatively develops. This tradition is connected with an ancient dispute between dialectics and rhetoric, in which Socrates and Cicero played prominent roles, but also with the philosophical teachings of Francis Bacon and Giambattista Vico.

1. Silesian University of Technology in Gliwice, Faculty of Organization and Management, Department of Applied Social Sciences

   E-mail: bartlomiej.knosala@polsl.pl

2. Silesian University of Technology in Gliwice, Faculty of Organization and Management, Department of Applied Social Sciences

   E-mail: aleksandra.kuzior@polsl.pl

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