Open access
THE USE OF THE FRAMING EFFECT FOR PROMOTING COVID-19 VACCINATION
Aleksandra Szymanowska1, Aleksander Watzl2, Jakub Szporka3
Public health - problems and challenges
Publication language: Polish
Journal article
Transformations No. 1 (116) 2023, Publication date: 31 March 2023
Keywords: COVID-19, SARS-CoV-2, vaccines, adverse reactions, risk group, public policies, framing effect, behavioral patterns
Abstract Policy makers often use techniques based on citizens\\\' cognitive errors to achieve their public policy goals. During the COVID-19 pandemic, each one of the greatest challenges faced by those in power was to mount an effective campaign to encourage widespread vaccination against the virus. The article addresses the use of the framing effect by public policies and its distribution according to cognitive preference. The article presents the results of a study of the willingness to be vaccinated with a vaccine and to recommend the drug to relatives during the testing phase of the Poles\\\' attitudes to intentional and unintentional according to the way in which they were presented with information on the efficacy of vaccines. The survey took the form of a questionnaire, conducted on a representative group of n=965 people. The first part of the article discusses the theoretical background and occurrence of cognitive biases and outlines citizens\\\' fears of vaccination. The empirical part focuses on presenting hypotheses regarding the influence of the framing effect on declarations of willingness to vaccinate for COVID-19 and their verification by analysing the results of the survey in terms of gender, age and health status. The results and analyses of the conducted studies show that there is a correlation between the existence of the framing effect and the decision-making of individuals and society. These decisions have a significant impact on the formulation of public policies.
Akademia Leona Koźmińskiego w Warszawie, Polska
ORCID: 0009-0002-0577-4833
E-mail: ola.szymanowska@o2.pl
Akademia Leona Koźmińskiego w Warszawie, Polska
ORCID: 0009-0004-0692-0622
E-mail: alexander.watzl@outlook.com
Akademia Leona Koźmińskiego w Warszawie, Polska
ORCID: 0009-0007-0948-5998
E-mail: kuba.szporka2001@gmail.com