NEW MARKETING FORMS IN LOCAL INITIATIVE

Karolina DZIWAK¹

Economy - Marketing: Looking for New Ideas

Publication language: Polish

Journal article

Transformations No. 1-2 (76-77) 2013,  Publication date: 31 May 2013

Article No. 20130531122752203

Abstract The Internet does not constitute a separate communication space any more. Partition between virtual and analogue reality disappears and marketing returns to its initial form of communication. Social media marketing is not a privilage but requirement for effective promotion based and depending not on the budget but on interesting content.

1. Instytut Nauk o Kulturze i Studiów Interdyscyplinarnych Uniwersytetu Śląskiego w Katowicach

   E-mail: k.dziwak@o2.pl

Open PDF