Open access
THREATS AND PERSPECTIVES – NEUROMARKETING IN THE CONTEXT OF SOCIAL ETHICS
Viktoria DAVID 1
Publication language: Polish
scientific paper
Transformations No. 1(124)2025, Publication date: 31 March 2025
Keywords: neuromarketing, ethics, nanomarketing, consumer, neuroscience, new technologies
Abstract Neuromarketing is a field of science that sparks discussions about the boundary between the ethical use of brain response research and manipulation. At the same time, due to its specific nature, it offers a perspective for people with disabilities and the study of their reactions to marketing stimuli. Despite its many advantages, conducting neuromarketing research is very costly and requires participants to be present in a laboratory. Technological transformation is significantly changing the landscape of neuromarketing. With advances in nanotechnology, brain response measurement devices are becoming more portable, allowing research to be conducted in various environments rather than just in sterile laboratory conditions. Furthermore, the development of cloud technologies enables large-scale, real-time data collection and analysis. These changes make research more accessible and efficient but also introduce new challenges related to privacy protection and the ethics of data collection.
absolwentka Uniwersytetu Śląskiego na kierunku Kultury mediów spec. Komunikacja medialna, Polska
ORCID: 0009-0004-3082-8711
E-mail: viktoriadavid7@gmail.com