Open access
SIGN – TECHNOLOGY – SIMULATION REFLECTIONS ON THE PROJECT OF JEAN BAUDRILLARD’S RESEARCH METHOD
Jan GONDEK1
Research and Education Issues
Publication language: English
Journal article
Transformations No. 3-4 (94-95) 2017, Publication date: 30 November 2017
Keywords: Jean Baudrillard, sign, technology, simulation
Abstract Contemporary social reality is determined by the mode in which new technologies function. The mass media have become a factor instrumental in introducing a new social order. Jean Baudrillard’s theory of simulation may be interpreted as the basis for developing a research method explicating modern phenomena which are caused by an overflow of information. This refers in particular to communication detached from an object reference. Against this background the author explains the process of sign transformation which leads to implosion of sense in communication and to an artificial “production of reality”
Department of Social Microstructures and Modern Sociological Theories, John Paul II Catholic University of Lublin, Poland
E-mail: jan-gondek@wp.pl