STARTUPS AS A TOOL IN THE PROCESS OF E-CULTURE CREATION. CASE STUDY OF MADRID STARTUPS: NODDUS, KOLOBEE AND PANGEA

Jacek MIKUCKI¹

Innovation – creation, effects, evaluations

Publication language: Polish

Journal article

Transformations No. 1-2 (92-93) 2017,  Publication date: 22 May 2017

Article No. 20170522205212950

Keywords: startup, e-culture, new media, new technologies, digitalization

Abstract Typical of modern times is the uncontrolled development of technology that influences in many areas of human life. One of the most interesting phenomena of the progressive process of digitalization is the creation of digital culture. Article begins attempt to define e-culture. The next step is to understand the concept of startup. In the next part there focuses on startup ecosystem in Madrid, on the basis of the analysis of information from the website Angel.co attempted to illustrate the share of startups in different sectors, and then using in-depth interviews has shown a possible application and the process of creation of cultural startups created in Madrid: Noddus, Kolobee and Pangea.

1. Instyt Dziennikarstwa, Wydział Dziennikarstwa i Nauk Politycznych, Uniwersytet Warszawski

   E-mail: j.mikucki@uw.edu.pl

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