SOCIAL MEDIA - SELECTED ECONOMIC ASPECTS

Agnieszka SZEWCZYK¹

Innovations - Information

Publication language: Polish

Journal article

Transformations No. 1-2 (80-81) 2014,  Publication date: 25 May 2014

Article No. 20140525101206876

Abstract This article contains the characteristics of contemporary social media such as web and social networks, blogs, microblogs and wikis. It also shows what are the reasons for interest of this type of media from companies and ways to use social media in business. Next - with the help of a case study there the effect of social media on business operations is investigated.

1. Katedra Społeczeństwa Informacyjnego, Instytut Informatyki w Zarządzaniu, Wydział Nauk Ekonomicznych i Zarządzania Uniwersytetu Szczecińskiego

   E-mail: aszew@wneiz.pl

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