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ACTIVISM IN THE AGE OF MEDIA 2.0: THE CASE OF THE #HOT16CHALLENGE2 CAMPAIGN

Klaudia ŻUBRYK1

Od technologii społecznych do społeczeństwa nowych technologii?

Publication language: Polish

Journal article

Transformations No. 2 (113) 2022 Publication date: 30 June 2022

Article No. 20220630181004907

Keywords: activism, social media, media 2.0, crowdfunding, case study, hot16challenge2

Abstract Forms of activism in the age of media 2.0 take different forms, appropriate to the sociopolitical and economic situation. The following article concerns the crowdfung initiative #hot16challenge2, which emerged in the first wave of the coronavirus pandemic. It exposed the mechanisms of this type of initiative and its subversive potential due to the socio-political-economic crisis background. The aim of this paper is to identify the dimensions of activist actions #hot16challenge2, particularly in the context of crowdfunding research and practices that I refer to as civil protest.

  1. Kolegium Indywidualnych Studiów Międzyobszarowych Uniwersytetu Śląskiego w Katowicach, Polska

    ORCID: 0000-0002-3773-9904

    E-mail: klaudia.zubryk@gmail.com\r\n