Open access
FROM PEEKING TO THE PROFESSION. A NEW DIMENSION OF SOCIOLOGY OF FASHIO
Urszula SOLER1
Transformations of Culture
Publication language: Polish
Journal article
Transformations No. 1-2 (80-81) 2014, Publication date: 23 May 2014
Abstract The twentieth century brought many changes in many areas, including in the world of fashion. "Little Black Dress" Coco Chanel, the emergence of the great designers and the capital of fashion, creating brands, fashion magazines – those are all the achievements of the past century. The end of the century, however, brought new changes. It turned out that the existing ways of creating new trends is not good enough, as trends change so quickly that fashion labels are not able to keep up with them. In addition, people began to not just blindly follow fashion, but wanted to have a real impast on it. Companies involved in creating trends, brands and collections quickly realized that the true source of fashion inspiration is very close to them - the surrounding society – and that they need to just grab this source. In this way, a new profession in the fashion world was created - Coolhunting.
Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych, Instytut Socjologii, Wydział Nauk Społecznych Katolickiego Uniwersytetu Lubelskiego
E-mail: ululkie@kul. pl