DIGITAL TRANSFORMATION OF SERVICES IN LIGHT OF THE COVID-19 PANDEMIC
Impact of New Technologies
Artykuł w czasopiśmie
Słowa kluczowe: services, digital transformation, safety, COVID-19 pandemic
Streszczenie Changes in the world related to advances in digital technologies and globalisation causing modern economies to emerge that assign an increasing role to services. The growth of services is related to the digital transformation of societies. The article explains why services are particularly vulnerable to digital transformation and why the COVID-19 pandemic has accelerated the digitisation of services. The article is theoretical in nature. It proposes an analytical framework for studying the digital transformation of services and identifies the role of the COVID-19 pandemic as an accelerant of this process. Perceiving the potential of services in terms of their digitisation and the COVID-19 pandemic as an accelerant of that digitisation has significant managerial implications and enables researchers and managers to search for new solutions in terms of how service providers operate. The observations made in the article are intended to stimulate future research on issues relating to the digital transformation of services and to provide guidance to managers interested in implementing safety principles in services in a post-COVID world.
Faculty of Economic Sciences, Pope John Paul II State School of Higher Education in Biała Podlaska, Poland