THE ROLE OF SMART TECHNOLOGIES IN THEGEORGIAN TOURISM INDUSTRY
Nugzar TODUA1, Ekaterine UROTADZE2
Impact of New Technologies
Artykuł w czasopiśmie
Słowa kluczowe: Smart Tourism Technologies (STT); Perception of STT; Intention to Travel
Streszczenie The article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on travel intentions of Georgian consumers.
Marketing Department, Ivane Javakhishvili Tbilisi State University, Georgia
Marketing Department, Ivane Javakhishvili Tbilisi State University, Georgia#brak