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CREATING A COMPANY’S IDENTITY AND IMAGE IN THE MODERN MARKET - A CONCEPTUAL FRAMEWORK

Karolina PIĘTA1

Transformations of Enterprises: a Conceptual Framework

Artykuł w czasopiśmie

Transformacje Nr 3-4 (106-107) 2020 Data publikacji: 17 lutego 2022r.

Artykuł Nr 20220217151805398

Słowa kluczowe: company identity, company image, new technologies

Streszczenie In the article, the author analyses the differences in the perception of the identity and image of the company in the modern market. She defines the differences between the identity and image of the company, shows the problems related to the perception of the identity and image of the company and the differences that occur between them. Next, it discusses the company's identity differentiators and presents the most important components that make up the creation of a positive reception of a given company in relation to the group of recipients and environment. The author draws attention to the main nonvisual elements influencing the company's identity.

  1. Department of Social Theory and Family Sociology, Faculty of Social Sciences of the John Paul II Catholic University of Lublin, Poland

    E-mail: Karolina27172@gmail.com