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TRANSFORMACJE KATEGORII DESIGNU I NARODZINY "RYTUAŁU ROZPAKOWYWANIA". ZMIANA SPOSOBU DOŚWIADCZANIA NOWYCH MEDIÓW NA PRZYKŁADZIE PRODUKTÓW FIRMY APPLE

Barbara ORZEŁ1

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Artykuł w czasopiśmie

Transformacje Nr 1-2 (68-69) 2011 Data publikacji: 12 października 2021r.

Artykuł Nr 20211012152720888

Streszczenie How has the Apple Company changed the design category and indirectly our culture? – that is the major question of this article. There is no doubt, that Apple has very precisely responded to Paul Rand’ words: “Design is Everything. Everything!"- it has transformed the way we experience media – now it is a “total experience", which begins on the doorstep of an Apple Store. The author considers the influence of “design culture" and the philosophy of the Apple design (the so-called “designer’s religion") as the basic reasons of this described cultural change. In her opinion, the invention of the new method for consuming new media was only a matter of time. The last part of article is dedicated to the package, which contemporarily plays a brand new role - it is not only an aesthetic object, it is also a “tutor", who teaches us how to use the product and how to enjoy it. And the most important thing in this case: the package makes us to celebrate some kind of “ritual", the “unboxing ritual" (which probably would be published on YouTube).

  1. Instytut Nauk o Kulturze, Wydział Filologiczny Uniwersytetu Śląskiego

    E-mail: barbara.orzel@wp.pl